Group coaching For beginners in Australia

Launch your first online store in 30 days, with me in your corner.

Live group coaching plus the full Zero to Launched program. A step-by-step system built for complete beginners in Australia, with AI doing the heavy lifting.

30-day launch plan37 copy-paste AI promptsLive group calls with Marshall
Apply for coaching →

Takes 2 minutes. I take on a small number of students at a time so everyone gets real attention.

Built aroundShopifyMeta AdsClaude AICJ DropshippingAfterpay
How it works

Three steps to your first sale

No guesswork, no 40-hour YouTube rabbit holes. A plan, the tools, and someone who's got your back.

01

Apply and jump on a call

Fill out the 2-minute application. If it looks like a fit, we'll jump on a call to go over your budget, your time and your goals, and map out your first 30 days.

  • Honest read on whether you're ready
  • Your budget turned into a real plan
  • No pressure. If it's not a fit, I'll say so
M
@ecom.marshall Example
Just sent my application. Got about $2k to start and 2 hours a night after work
Love it. That's enough to test properly. Let's lock in a call and map your first 30 days
Let's go
02

Get into the student portal

Your own login to the Zero to Launched portal. Eight modules of video lessons, the full written guide, and every Claude prompt ready to copy.

  • Video lessons for all 8 modules
  • The full course guide and PDF
  • 37 copy-paste AI prompts
01 · Foundations Done
02 · Product research Done
03 · Supplier & fulfilment In progress
04 · Store build Days 11–18
05 · Creatives Days 15–21
06 · Launch ads Day 22+
03

Build it with me

You're not doing this alone. We check in on your progress, go through your numbers together, and fix problems before they cost you money.

  • Live group calls with your batch
  • A group chat with everyone launching alongside you
  • A second set of eyes on your product, store and ads
Group call
M
Marshall
Y
You
Today: review ad results CPA $24
M
Marshall · @ecom.marshall
Your coach

Hey, I'm Marshall.

I'm a Melbourne-based ecom operator. I built Zero to Launched because most beginners don't fail from a lack of effort. They fail because they're stuck watching ten different gurus, buying the wrong product, and burning their ad budget with no plan.

This is the system I wish I had when I started: one clear path, built for Aussies, with AI doing the heavy lifting so you can focus on the decisions that actually matter.

I keep my student list small on purpose. If you're in, I'm in.

Marshall
What you get

Everything you need to launch

i

Live group coaching with Marshall

Calls with your batch to plan the week, review stores live and fix what's not working. Small batches, so you actually get airtime. Want me one-on-one? 1:1 is available as an upgrade.

ii

The student portal

Video lessons for all 8 modules, from zero to a live store in 30 days. Your progress is tracked lesson by lesson.

iii

The AI prompt library

37 prompts for Claude that research products, write your store, script your ads and read your numbers.

iv

Claude in Chrome build guides

Let AI click through Shopify and Meta Ads Manager with you, step by step, while you watch.

v

DM support

Stuck on something? Message me. No waiting a week for the next call.

vi

Templates and trackers

KPI tracker, kill and scale rules, supplier messages, customer service replies and launch checklists.

Apply to see if you're a fit

Pricing is covered on your call, based on your budget and goals.

Apply now →
Your first 30 days

What happens after you join

Days 1–3

Set up

ABN, bank, Shopify, Meta and your AI co-pilot ready to go.

Days 4–14

Find your product

Research, validate and lock in a product and a supplier shipping to Australia.

Days 11–21

Build and film

Your store goes up and your first 6–10 video ads get made.

Days 22–30

Launch

Ads go live with clear rules for what to kill and what to scale.

Is this for you?

Be honest with yourself

This is for you if

  • You're 18+ and in Australia
  • You've got $1,500–$5,000 to start, including ad budget
  • You can give it 2–4 hours a day
  • You'll follow a system even when it gets boring
  • You're coachable and want straight answers

This isn't for you if

  • You want to get rich in a week
  • You've got no money to put into ads
  • You quit the first time something doesn't work
  • You want someone to do it all for you
  • You're not willing to put your phone down and do the work
FAQ

Questions, answered

How much money do I need to start?

Plan for $1,500 to $5,000 all up. Most of that is ad budget to test products. Shopify, a domain and samples are a few hundred dollars on top. We'll work out exactly what your budget can do on your call.

I've never done this before. Is that a problem?

No. The program was built for complete beginners. Every step is written out, every prompt is ready to copy, and you've got me when you're stuck.

How much time does it take?

About 2–4 hours a day for the first 30 days while you build. Once the store's running, the daily routine is closer to 30–60 minutes.

What results can I expect?

Honestly, nobody can promise you a number, and you should run from anyone who does. Most people's first product doesn't work. The system is built to help you find that out fast and cheap, then move to the next one with better data.

Do I need to be good with tech or AI?

No. You copy a prompt, fill in the brackets and paste it into Claude. For Shopify and Meta, Claude in Chrome can click through the setup with you while you watch.

Is it group coaching or 1:1?

Group. Each new batch gets live calls with me where we plan the week and review stores on screen, plus a group chat with everyone launching alongside you. If you want me one-on-one, 1:1 coaching is available as an upgrade. Ask on your call.

How do I get access to the program?

Once you're accepted, I set up your account and send your login to the student portal. Inside: video lessons for all 8 modules, the full written course guide (which you can save as a PDF), and your progress tracked as you go.

Application · 2 minutes

Apply for coaching

Answer honestly. There are no wrong answers, just a better plan for you.

If you're accepted, your login to the student portal gets sent here.

I'll give you a quick call to talk through your plan.

So I know who's messaging me.

How old are you, and do you live in Australia?
Where are you at right now?
How much can you invest to start, including ad budget?
How many hours a day can you put in?
Application received

You're in.

I go through every application personally. If you're a fit, I'll reach out on Instagram or email to book a call, and you'll get your login to the student portal: video lessons for every module, the full course guide, and live group calls with your batch.

Last step

Send it to Marshall

Your application is ready. Send it to me on Instagram and I'll get back to you personally.

  1. Tap Copy & open Instagram.
  2. Paste your application into the DM to @ecom.marshall.
  3. Hit send. I'll reply to book your call.

Instagram not opening? DM @ecom.marshall directly and paste your application.

30 days from now

You'll either have a store, or another excuse.

Apply for coaching →